Abstract
Loin de symboliser les conditions culturelles de la postmodernite, l'A. montre que la popularite des magasins de sortie d'usine, tel que Potomac Mills aux Etats-Unis, est a la demesure de la crise qui touche le pouvoir d'achat et l'identite meme de la classe moyenne. Soulignant la necessite de repenser les relations entre consommation, echange et identite de classe a l'epoque post-fordiste du controle de la distribution, l'A. montre que la forme consommatrice de la subjectivite postmoderne est parvenue a sa perfection, inaugurant un mode de vie et une culture de la consommation ou la classe moyenne desire au-dela de ses moyens economiques
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