Abstract
The general public learns much about 'other' societies through film and television programmes. Films about non-western industrial societies have a definite appeal for a large audience, and television companies have 'responded' by developing a variety of programmes with implicit or explicit anthropological perspectives.! Academic anthropologists need to examine carefully such films to appreciate how their professional concerns are mediated through the commercial and professional concerns of the television industry. In anthropological teaching, students need to develop what has been termed 'film literacy' (Forsdale and Forsdale, 1966); that is, they need to be able 'to read' these films paying attention to the concerns of academic anthropology but also trying to understand the media of film and television.
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