Abstract
The purpose of the article is to study the European experience of state support for directorial creativity, audiovisual production and distribution, to determine scientific guidelines for the adaptation of optimal foreign models of film and television creativity, which will contribute to the development of the film and television process in Ukraine. Research methodology. In developing the topic, the researcher comprehensively applied the methods of scientific analysis, comparison, and generalisation. Analytical and systematic methods in their unity were involved to consider the art history plane of the problem. The scientific novelty of the research lies in the fact that the director's creativity is investigated in the context of European cultural practices of state support for audiovisual production and distribution and became the subject of a special study for the first time. The appropriateness of using the system method in studying the peculiarities of the European film-making process has been proven. A comprehensive analysis was carried out and the peculiarities of the production and distribution of author's film products in European countries were revealed. Conclusions. The presented in the article data expand the knowledge regarding the specifics of the production and distribution of directorial models of author's films in the European space and enable their use in educational courses, the creation of educational, and methodological literature on the theory and history of cinema and television, directing, and producing.
 Key words: directorial creativity, author's cinematography, audiovisual art and production, television, distribution, state support, director-author.
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