Abstract
The purpose of the research is to identify directive illocutionary acts in school slogans. This study aims to investigate several categories of directive illocutionary speech acts in the school slogans at MTS Negeri 3 Tangerang. The method used by researchers is qualitative descriptive methods by referring to Searle's speech acts theory. The results showed that three kinds of directive speech acts are utilized in the school slogans; advising twenty utterances, commanding one utterance, requesting two utterances. Based on the results, the most dominant type of directive speech acts used was advising with 20 occurrences. It means that the school provides a lot of advice to their students (addressee) through these school slogans. In addition, context and co-context have a very important role in understanding the slogans thus the slogan found contains more to the philosophy of life and educational values.
Highlights
A slogan is a sentence or phrase that expresses an idea in spoken or written text (Masela, 2018)
Slogans are written, and slogans are indirectly an invitation to do so. Hereafter it describes types of directive illocutionary acts of twenty-three school slogans that are used by MTS Negeri 3 Tangerang, Indonesia
Findings and discussion As mentioned above, this paper focuses on directive illocutionary acts that are used by MTS Negeri 3 Tangerang
Summary
A slogan is a sentence or phrase that expresses an idea in spoken or written text (Masela, 2018). Language has an important role in a slogan. Slogans contain stories to invite or ask readers to do something (Hidayati, 2019). The use of language in school slogans is a very important aspect. It can motivate students to be enthusiastic about learning and more disciplined
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