Abstract
The essence of such concepts as innovation, innovative activity, innovative development and scientific potential of economic entities is outlined. The main forms and methods of innovation activity, criteria of its effectiveness, directions of realization of scientific potential, the most important aspects of the formation of innovation policy are described. The analysis of the factors restraining the development of innovative activity of enterprises is carried out, the assessment of the effectiveness of state support for companies creating and introducing innovations, developing scientific activities is made. The forms and methods of implementation of innovative projects are considered. The main methods of financial support for innovative activities are outlined. The directions of increasing the efficiency of innovative activities of companies are proposed.
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