DIRECTIONS OF FORMATION OF ATTRACTIVENESS OF TOURIST-RECREATIONAL RESOURCES OF VOLGOGRAD REGION

Abstract

In this article, the peculiarities of the formation of tourist and recreational resources of the Volgograd region are considered, problems and acute issues that hamper the development of tourism in Volgograd and the Volgograd region are identified. The issues of formation of the tourist attraction of the territory are considered. The formation of the tourist attraction of the territory is a long-term issue, it is necessary to accumulate and use reputation capital competently, to develop and implement a marketing strategy for the development of the territory. The concept of territorial marketing is acquiring today more and more popularity not only in the West, there are a number of examples of Russian regions conducting a competent marketing policy. In the Volgograd region, attempts are made to develop and implement a development program based on the marketing concept, but they are not always successfully implemented due to various political and business reasons. The city of Volgograd and the Volgograd Region are preparing to host the 2018 World Cup soccer matches. Since the announcement of Volgograd, one of the cities-organizers of the championship to Volgograd and the Volgograd region paid close attention from the world community - to the political and public situation, the course of preparation, the degree of readiness during the preparation for the event, the development of the attractiveness infrastructure for visiting the city during the matches FIFA World Cup 2018.