DIRECTIONS OF DEVELOPMENT OF ORGANIZATION’S INNOVATIVE POTENTIAL

Abstract

To implement innovations, organizations need to form and develop innovative potential. The innovation potential of an organization includes the potential of material resources and intellectual potential. Taking into account the peculiarities of the influence of laws and principles of the organization on the innovation potential, it is possible to choose the directions of its development. The aim is to study formation principles of organization’s innovative potential, taking into account the influence of laws and principles of the organization, and to determine possible directions for its development. The objects of research are organizations engaged in the implementation of innovations. The subject of the study is the principles and directions of the development of innovative potential. In the course of the research, a number of theoretical methods were used: analysis and synthesis, observation, comparison, and abstraction. The peculiarities of the influence of the law and the principles of development on the innovation potential indicate that personnel, information, organizational and managerial potentials, play the main role. The development of the innovative potential of organizations using the scientific and technical component can be achieved by conducting research in the field of creating new materials, developing and modernizing production processes, solving resource-saving problems. Innovation potential contributes to the development of the organization's strategy. In this study, the theories of innovation potential and the objective laws of the organization were jointly considered.