Abstract
The relevance of the research topic lies in the fact that the digital transformation of creative technologies in touristic field is seen as an important sustainable development element of an economy and society in 2030 context. Creative technologies, the data revolution and the digitalisation of governments are key elements and vital to fostering collaboration between governments, the private sector and civil society, helping to improve the efficiency of the tourism sector and service delivery. The purpose of the article is to conceptualize digital transformation of creative technologies in the touristic field after the COVID-19 pandemic. Some aspects are being studied by experts on the digital transformation of creative technologies in tourism, which was hit after the COVID-19 pandemic, including creative innovative technological impact on sustainable tourism in Europe, analyzed in articles and reports, tourism forums and conferences. The authors used their own developments on this topic L. Bezkorovaina, N. Vengerska, V. Voronkova, A. Cherep, O. Cherep. The research is based on the use of a modified information-logical model, which establishes the relationship between the identified bottlenecks in tourism, the causes of their occurrence and possible ways to eliminate these causes, which developed practical recommendations for improving tourism including greens. The result of the research. The digital transformation of creative technologies in touristic field as an important element of sustainable development of the economy and society is analyzed. Digital transformation key areas of creative technologies in touristic field have been identified: climate changing issues and recovery of the world economy. The directions of transition to green creative technologies as a set of measures for post-pandemic recovery are revealed. European paradigm development of urban tourism in the context of differentiation and development of domestic tourism is clarified. Adaptation to digital transformation - an already existing trend accelerated by the COVID-19 pandemic - is one of the main priorities for the development of digital technologies
Highlights
Digital technologies and the data revolution offer the potential to increase the efficiency, transparency, responsiveness and trust of citizens, directly affecting the quality of tourism services, overcoming the crisis, helping to improve governance through the use of digital tools and GovTech
The relevance of the research topic lies in the fact that the digital transformation of creative technologies in touristic field is seen as an important sustainable development element of an economy and society in 2030 context
Some aspects are being studied by experts on the digital transformation of creative technologies in tourism, which was hit after the COVID‐19 pandemic, including creative innovative technological impact on sustainable tourism in Europe, analyzed in articles and reports, tourism forums and conferences
Summary
Digital technologies and the data revolution offer the potential to increase the efficiency, transparency, responsiveness and trust of citizens, directly affecting the quality of tourism services, overcoming the crisis, helping to improve governance through the use of digital tools and GovTech. Its implementation is supported by the European initiative EU4Digital, aimed at expanding the EU digital market to Eastern partner countries, developing the potential of the digital economy and digital tourism. Some aspects are being studied by experts on the digital transformation of creative technologies in tourism, which was hit after the COVID‐19 pandemic, including the impact of creative innovative technologies on sustainable tourism in Europe, analyzed in articles and reports, tourism forums and conferences The authors used their own developments on this topic L. The heart of the research is an unresolved issue –the sustainable digital transformation of creative technologies in touristic field as one of the five priorities of the European Commission’s policy on the Eastern Partnership after 2020. Its implementation is supported by the European initiative EU4Digital, aimed at expanding the EU digital market to Eastern partner countries, to develop the potential of the digital economy. Purpose and formation of the goals in the article (task setting): The purpose of the article is to conceptualize the digital transformation of creative technologies in touristic field after the COVID‐19 pandemic
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