Directions and Perspectives for the Development of Cultural Tourism Mobility in Cross-Border Areas of Sharing Heritage (Example Of Western Pomerania)

Abstract

Purpose. Presentation of the prospects for the development of cultural tourism spaces and heritage tourism in the cross-border and border areas of Pomerania (both on the Polish and German sides), as well as an indication of the directions of cross-border mobility in the region of shared heritage. Method. Empirical research based on questionnaires (sample of 320 people selected from the German and Polish parts of Pomerania) and direct interviews with people responsible for shaping tourism spaces and tourism activity in the region. Findings. The research showed quite significant differences in the perception of cultural tourism as the destination of a cross-border destination within the historic region of Pomerania. Both on the German and Polish sides, respondents pointed to other (non-cultural) factors that are decisive when travelling to the other side of the border. However, there are visible changes in the identification of the region by its own inhabitants, as evidenced by their expectations regarding the development of heritage tourism and the desire to create joint brand products of cultural tourism in the region. Research and conclusions limitations. Empirical research was conducted on a sample of approximately 300 people from different places in terms of language and nationality (Poland and Germany). Certain restrictions could also have resulted from different understanding of the Pomeranian heritage issues. Practical implications. The conducted research formed the basis for further analyses of cross-border tourism activity on the interfaces of Poland, Germany and Scandinavia. Practical application in creating products and shaping the cultural tourism space of the region. Originality. So far, there have been no studies analysing the spatial diversity of cultural tourism in the areas of shared heritage developing in two neighbouring, but completely different countries. Type of paper. An article presenting the results of empirical research and a case study.