Abstract
The purpose of the research is to study the director's accent as a short-term discrete means of building the audience's perception and the director's artistic figurative technique in the process of creating a stage form. The methodology of the research consists in the application of art criticism, functional, axiological, comparative, and system research methods for the analysis and characterisation of the director's accent as a holistic associative identifier of the creative process, which is a diverse, author-organised mechanism of the director's figurative vision, which invariably interacts with the general concept of the stage work; to determine the types and classification guidelines of directorial accents, the artistic combination of use in theatrical form, the effectiveness of their effectiveness in the stage transformation of literary material; to define a model for different types of directorial accents, their visual elements and dominant privileges; analysis of the technology of using directorial accents in the event-spectacular nature of reflecting the figurative vision of artistic effectiveness. Research novelty. A consistent substantiation of the principles, signs and features of the use of the director's accent as a set of means of ideological and emotional expressiveness is given, and a classification landmark of their types in the creative structure of constructing a theatrical performance is carried out. Conclusions. Acting art has been the owner of theatrical stage for more than one century, but in the 20th century it categorically gave way to the leadership of the art of directing, its multifaceted large-scale means of visualisation and ideological and thematic expressiveness. The modern practice of directors' stage creativity every day gives rise to many new variants of accents, diverse in content, form and classification landmark. Director's activity assumes a regulated step-by-step, planned systematic nature of the creative process of creating a stage form, the final chord of which is the arrangement of director's accents.
 Key words: theatre, actor, director, director's accent.
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