Abstract

Since the 7th century, China has been giving their endemic animal, Giant Panda, as one of public diplomacy practices also known as Panda Diplomacy. Chinese Panda Diplomacy only applies to countries that have had historical trade and mutual links with China. This research will discuss the Chinese government's effort to implement panda diplomacy to Germany, which has been the main importer of high-technology products for China since 1999. As the relationship between two countries has its ups and downs, Xi Jinping commanded China’s Wildlife Conservation and Association to lend a giant panda as a friendship symbol for both countries. This paper employs a qualitative method using the Eytan Gilboa framework to analyze public diplomacy application with time, purpose, public opinion, government and instrument as the research variables. From those variables will show how panda diplomacy as a public diplomacy practice with long term relations as a result. Keywords: China, Germany, Panda, Public Diplomacy

Full Text
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