Abstract
The document examines the evolution and impact of digitalization in public diplomacy, particularly in the context of the COVID-19 pandemic. It highlights how globalization and tech-nological advancements have transformed public diplomacy through the introduction of new digital methods and strategies. The role of Higher Education Institutions (HEIs), such as the Autonomous University of Nuevo León (UANL), in internationali-zation and academic and scientific cooperation within public diplomacy is discussed. The text addresses the challenges and opportunities posed by the pandemic, emphasizing how restrictions spurred the adoption of digital strategies to maintain international collabo-ration and communication. The importance of effec-tive communication and efficient use of technology in public diplomacy is emphasized, underlining the need for strategic management and planning in the digital realm. The document illustrates the direct impact of digitalization on international relations and public diplomacy, showing how UANL and other HEIs have adapted their strategies to meet new global challenges and maintain quality in their academic and diplomatic activities
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