Abstract

Purpose – Describes how Nottingham Business School has teamed up with Boots UK to help to develop the retailer's management and leadership skills. Design/methodology/approach – Details the reasons for the diploma qualification, the form it takes and some of the outcomes it is achieving. Findings – Explains that the course modules contribute to the delegate's understanding of retail and customer loyalty and give a wide understanding of business in general while contributing to the development of world-class people and, more specifically, leaders of the future. Practical implications – Reveals that each module has a business owner from Boots UK who works with a university tutor to ensure that the content is tailored to the company's and delegates' needs. Originality/value – Gives the inside story of a leadership qualification that is tied closely to the work environment.

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