Dimensions of tourism coopetition for social value creation

Abstract

ABSTRACT Coopetition is an intrinsic behaviour of tourism destinations that, if well-planned, can be a source of competitive advantages and can lead to the production of social value. The aim of this study is to determine the drivers of social value creation through tourism coopetition. The methodology used exploratory Factor A nalysis and Multiple Regression Analysis with 539 respondents from the city of Areia, Brazil. The results show three groups of variables that contribute to creating social value from tourism: societal behaviour towards a collective mindset, the view of individuals towards the tourism industry, and the context of the local tourism industry. The coopetition framework validated for the corporate world is valid for society and tourism, but more is needed to generate social value. Society needs to develop social awareness and commitment.