Abstract
This study reports a preliminary investigation designed to assess the possibility of using a semantic differential in the appraisal of expressive characteristics of posture in dance. Twenty still photographs of postures displayed by one female dancer were judged on 25 bipolar scales by 50 Ss. Ratings of eight of these Ss were used for estimating reliabilities of the scales — resulting in elimination of five scales. Intercorrelation matrices of the 20 remaining scales were obtained for each of the 42 remaining Ss. Consideration of homogeneity of the distribution of these matrices led to the exclusion of four of them, leaving 38 matrices for further analysis. After random division of these matrices into two equally sized subgroups, principal component analyses with VARIMAX rotation were carried out on the average intercorrelation matrix for each subgroup. This resulted in two very similar three-factor solutions. The three factors, identified as similar to Osgood's well-known factors of activity, evaluation and potency, accounted for about 55% of the total variance. The results, discussed in terms of Berlyne's conception, suggest that the semantic differential may be a reliable instrument for measuring connotations of posture in dance.
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