Abstract
Abstract Harmony is a value construct developed by in his cross‐cultural studies on individual and cultural value orientations. provided three bipolar dimensions of values representing alternative ways to distinguish cultures. The third of these is regulation of the relation of humankind to the natural and societal world. In responding to this issue, Schwartz produced two bipolar cultural value type responses, harmony and mastery. Harmony is accentuated in societies where the social and natural world is accepted as it is and emphasis is laid on fitting in harmoniously, rather than on changing or exploiting the current stability. Mastery, on the other hand, is the active control of the social and natural environment through self‐assertion values. Thus, the harmony versus mastery cultural dimension focuses on how societies regulate the relation between society and the natural environment.
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