Abstract
Brand equity is the key construct to brand. How to form the place brand equity and create the strong place brand equity so as to promote the development process of place branding have become core issues of regional marketing research and practice. This paper explores the dimensions and development process of place brand equity from the perspective of customer, hold the view that the customer-based place brand equity includes six dimensions, and there is a hierarchical relationship among the dimensions. This paper also reveals the formation mechanism of customer-based place brand equity, so it can provide enlightenment for the accretion of customer-based place brand equity in place branding practice.
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