Abstract
The purpose of this work is to analyze and characterize the role of women in the representations in the videos, lyrics, and the place of the women performers within the reggaeton rhythm. One hundred videos and lyrics of most popular songs in 2018 are analyzed; the detailed observation with registration is used for the analysis of the videos and for the lyrics the thematic analysis is used, which consists of 6 phases: familiarization with the data, generation of categories or initial codes, search of topics, review of topics, definition and denomination of topics and final report. The results show that women are sexualized, objectified, described through traditional and negative relational models, which makes reggaeton a space in which the model of the identity of enjoyment is transmitted.
Highlights
The purpose of this work is to analyze and characterize the role of women in the representations in the videos, lyrics, and the place of the women performers within the reggaeton rhythm
One hundred videos and lyrics of most popular songs in 2018 are analyzed; the detailed observation with registration is used for the analysis of the videos and for the lyrics the thematic analysis is used, which consists of 6 phases: familiarization with the data, generation of categories or initial codes, search of topics, review of topics, definition and denomination of topics and final report
The results show that women are sexualized, objectified, described through traditional and negative relational models, which makes reggaeton a space in which the model of the identity of enjoyment is transmitted
Summary
Más allá de ser un arte, es una expresión cultural dependiente del contexto histórico, geográfico y social. Según Harvey y Hill (53-54), dentro del propio movimiento feminista se están polarizando las posturas, estableciendo dos posiciones: una que sostiene que la proliferación de representaciones de mujeres como deseables y sexuales representa un cambio positivo en la manera de ver la sexualidad femenina, mientras que otras manifiestan que estas mismas imágenes están al servicio del capitalismo de consumo patriarcal. El objetivo del presente estudio es analizar y caracterizar el rol de la mujer en las representaciones de los vídeos y letras, y el lugar de las mujeres en el género (intérpretes y compositoras), en las 100 canciones de reggaetón más populares del 2018, bajo el supuesto de una posible sexualización y objetivación de la mujer en sus contenidos
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