Dijital Ortamda Kurumsal Sosyal Sorumluluk Faaliyetlerinin Sunumu: Sabancı Vakfı ve Vehbi Koç Vakfı

Abstract

Corporate social responsibility is one of the most important components of corporate reputation. Nowadays, organizations increasingly take notice of corporate social responsibility projects so as to keep and increase their corporate reputations. Organizations want to maintain and raise their reputation in the estimation of society and their shareholders. In this context, with the increase in internet access and intensive usage of social media platforms by individuals, social media platforms have become important mediums for organizations to introduce their corporate social responsibility projects to society and their stakeholders. In thisstudy, the presentation shapes of corporate social responsibility actions have been focused within the context of developing communication technologies. Sabanci Holding and Koc Holding, which are two of the most important corporation groups of our country, carry out their corporate social responsibility actions through Sabanci Foundation and Vehbi Koc Foundation. In this regard, web site contents and Facebook social media shares between 1 March 2021 and 1 June 2021 of Sabanci Foundation and Vehbi Koc Foundation have been probed in qualitative and quantitative content analyses method.