Abstract
The Covid-19 pandemic that resulted in a prolonged economic crisis if not taken seriously. The implementation of strict health protocols was put in place to reduce the number of covid 19 spread. This resulted in the economy, especially MSMEs, being seriously affected. To overcome this, one solution is the digitization of MSMEs in the framework of national economic recovery. Opportunities and challenges for MSMEs in digitizing their businesses. The easier access to sales with digital systems can directly increase the income of MSMEs. However, with the implementation of digitalization there will be increasingly fierce competition. Therefore, MSMEs must have a creative and innovative strategy for their business to be able to maintain their business. Keywords: digitization, covid 19 pandemic, MSMEs.
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