Abstract
Digitalization is critical for the long-term viability of small businesses in the new economy. As global digitalization accelerates, Malaysian SMEs must embrace the digital economy to contribute to economic growth. A critical issue confronting SMEs in the aftermath of the COVID-19 pandemic is adopting a digital business model. This study examines the importance of embedding digital technology into business models among SMEs, which has been shown to increase long-term productivity and sustainability. Technology adoption will help close the productivity gap between SMEs and large corporations by increasing capacity and capability for greater competitiveness and innovation. Keywords: Small-Medium Enterprise (SME); digitalization; resource-based view; performance eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i19.3270
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