Abstract
Digital technologies in management of companies are becoming a necessary condition for their competitiveness. The use of these technologies requires changes in management processes and in the organization of managers’ work. The authors have looked into the usage of digital technologies and problems which Russian managers face when dealing with them, and into the attitudes to digital technologies that reveal the existing challenges, including the resistance to the oncoming changes. The paper analyzes the issues related to the ways of building new managerial competences in digital economy.
Highlights
Digital technologies in management of companies are becoming a necessary condition for their competitiveness
Vasilievna Gerasimenko / SJM 15 (1) (2020) 115 - 126 certainly relates to digitization of management, which demands that managers acquire digital competences to match the new level of digital technologies
Full digitizing of goods and services coupled with advanced analytics affects the dynamics of business models (BM) and requires that entrepreneurs adjust their managerial abilities to dealing with challenges that arise because of new client needs, new rules and mounting privacy issues
Summary
Digital technologies in management of companies are becoming a necessary condition for their competitiveness. Empirical research by Berghaus and Back (2016) has shown that most business organizations are already using digital technologies in the process of management.
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