Digitally Transforming EPC Brownfield Project Execution with AWP: Applying the ADKAR Change Management Model for Scalability and Improved Uptake

Abstract

Abstract This paper proposes the use of a recognised change management tool to significantly improve the successful adoption of digital technology and improve the rate of returns in project delivery. A brief literature review confirms the low levels of digital adoption in the Energy Industry, particularly where the solutions overwhelmingly focus on technology, overlooking the people element. This paper argues that the human element is critical to success and that the adoption of a change management process will unlock easy-to-correct oversights in digital deployment. Importantly, the change management approach proposed by this paper is agnostic; anyone can use it to improve the uptake of any digital transformation regardless of industry, sector or service line. This paper relies on a substantive case study to add context to the proposed change management approach. This case study revolves around a digital partnership that introduced Advanced Work Packaging (AWP) solutions across 28 brownfield project sites. Brownfield projects in the construction phase are a recognised area of project delivery where low rates of digital adoption prevail, and digital maturity remains stubbornly below benchmarked industries (Deloitte, 2019). The application of a proven change management tool, coupled with the notoriously challenging business context of brownfield development, provides insights into unblocking hurdles and improving rates of digital adoption for any industry and service. As a direct outcome, through implementing these lessons learned, the reader can expect a greater return on investment from their digital transformation programme.