Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

Abstract

Most of the world's port operators are aiming to adopt advanced technologies to survive and thrive in the context of the fourth industrial revolution and under the severe impact of the COVID-19 pandemic. Thus, container ports in the Southeast region are undergoing digital transformation. The study sheds light on whether the digitization of the service supply processes of these terminals meets the needs of the stakeholders in the transport supply chain. The study examines and analyzes the relationship between technology complexity and compatibility to the continuance to use of container terminals through an extended Technology Acceptance Model (TAM). The study mainly uses quantitative methods with the analysis technique of Structural Equation Modeling (SEM). Survey subjects from 222 respondents are parties in the transport supply chain, including: shipping lines, forwarding companies, logistics service providers and trucking companies in the Southeast region. This study contributes to enriching and expanding the TAM model on container terminal digitization. Research results show that the compatibility and usefulness of the technology has a significant influence on the continuance to use of container terminals. Container terminal managers should consider developing technology and operating systems with the appropriate level of utility and compatibility and according to the needs of the stakeholders in the transport supply chain.