Abstract

Digital technologies and infrastructures in rural areas offer an opportunity to foster the development of agricultural sector, as they can open up the access to information needed for the development of this sector. However, rural communities might not merely have the capabilities to take advantage of the digital technologies. This study aims to develop a framework for fostering entrepreneurial abilities in agribusinesses in Pangalengan agropolitan area, Bandung Regency. Pangalengan has agricultural potentials, but the local communities have not been able to use digital technology to increase the added value of agricultural products and expand marketing. A case study approach was used to compare the conditions in Pangalengan with some good practices in other regions, namely the Kintamani rural area, in Bali, in which coffee farmers have utilized digital technologies and the internet in gaining new knowledge about production and distribution of the agricultural product. In our model, we proposed a mechanism for developing the digital literacy and entrepreneurial capacity in the community so that they can utilize digital technologies in the agricultural sector.

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