Abstract
The construction industry is entering the digital age, which offers innovative digitalization opportunities (DOs) regarding cost efficiency, project management, and improved client experience. In their early efforts to implement DOs, construction organizations have had varying degrees of success, and the results prompted organizations to question whether they have the appropriate digital strategy and capabilities. Hence, construction organizations need a framework to systematically evaluate the potential benefits of implementing DOs and factors influencing their successful implementation. This paper presents a framework that supports decision makers in construction organizations to assess DOs based on experts’ judgement of the factors influencing their successful implementation. The framework incorporates fuzzy arithmetic and linguistic evaluation to capture experts’ subjective assessments and is implemented in the Digitalization Opportunities Road Mapping Tool (DORMT©). DORMT©, which allows organizations to evaluate individual DOs, rank multiple DOs, and identify the best options for implementing digitalization within their organization.
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