Abstract

The article presents the development of information technology as a great impact on the economy, human behavior and society as a whole. An analysis the variety of technologies available is enabling people to shift to new ways of interacting with each other and with businesses. The study determined that it is the global banking sector that has undergone significant changes over the past few years, mostly due to the digitalization of both the environment and business. The variety of technologies available is enabling people to shift to new ways of interacting with each other and with businesses. Customers are using more and more channels for obtaining banking services, using new platforms for interacting with banks. At the same time, technologies are adapting to changes in human behavior, resulting in ever more efficient and low-cost business development solutions. As a result of the digitalization of banking processes, the customer experience is expanding

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