Digitalization of business as a strategic direction of economic development of Ukraine

Abstract

The article considers the impact of digitalization (digitalization) of business on the economic development of Ukraine, taking into account the experience of other countries. The purpose of the article is to identify economic prospects for digitalization (digitalization) of business in Ukraine and formulate proposals for strategic steps to support this area of development by domestic entrepreneurs. In order to achieve this goal in the research process the following tasks were set and solved: to study the activity of markets for digitalization; highlight the impact of the pandemic on the pace of digitalization of business; identify the basis for setting priorities in the automation of internal business processes of the company; assess the state and prospects of strategic development of digitalization of Ukrainian business; to form strategic measures on digitalization for economic development of Ukraine. The results of the study highlight the impact of COVID-19 on the implementation of ERP-systems and change the structure of businesses that have realized the need to conduct an analytical core for their enterprises. The branch structure of ERP-systems implementation according to the data of foreign companies is given and analyzed, which allowed to determine the existing trends of automation of business structures. Ukraine's international position in the context of its capacity and readiness to implement digital technologies for economic and social transformation is summarized. The results of diagnostics of digital competence of undergraduate students of the economic profile of professional training are given, on the basis of which conclusions are made about strategic directions of increasing the potential of the domestic economy and society for digital transformation.