Abstract
The COVID-19 pandemic caused the global upheaval which resulted in the economic growth to be stunted and had a negative impact on the sustainability of SMEs. The panic occurred causing uncontrolled spending in order to promote the recovery. This study aims to examine the post COVID-19 pandemic opportunities for SMEs by utilizing digitization. With the use of SMEs digitalization, it is easy to attract and retain potential customers, ameliorate communication, save costs, and improve relationships with business partners. The author considers digitization as a smart solution to increase SMEs productivity. JEL Classification: M11, M20.
Highlights
Since the announcement of the first COVID-19 case occurrence on March 2, 2020 until now, the impact still has not ceased to be felt
In dealing with the COVID-19 pandemic, the government has taken steps to implement the Large-scale Social Restriction (PSBB) policy, which is one of the options used within the pandemic
The government applies the PSBB system and considers it to be an effective way to reduce the spread of COVID-19
Summary
Since the announcement of the first COVID-19 case occurrence on March 2, 2020 until now, the impact still has not ceased to be felt. In dealing with the COVID-19 pandemic, the government has taken steps to implement the Large-scale Social Restriction (PSBB) policy, which is one of the options used within the pandemic. The PSBB system was faced with rejection since the restrictions had a negative impact on community activities. This would directly affect the sectors related to the daily mobility of the society. MANAGEMENT AND ENTREPRENEURSHIP: TRENDS OF DEVELOPMENT ISSUE 2 (16), 2021 after the pandemic, including by providing capital and credit relief, and supporting the digitization of SMEs. The transformation of SMEs needs to be continuously strengthened through optimizing the use of digital technology in order to take advantage of one of the main lessons of the health crisis, namely the use of digital technology for daily activities. It is time for business people to implement a digital business strategy (Bharadwaj et al, 2013)
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