DIGITALIZATION IN BUSINESS MANAGEMENT

Abstract

Rapid innovations in the field of technology have become a driving force in ensuring a new management approach and sustainability, especially in companies. Namely, this rapid transformation has made it necessary for managers with technical knowledge and equipment to come to the fore in company management and use technological infrastructure and systems in all companies. While the managers of the classical period were not allowed to make decisions, today, thanks to the specialized communication networks of all units, the ease of information flow has been the most critical factor in developing joint decision-making. In addition, the fact that the managers made technological facilities, tools, and equipment applicable and usable in the companies significantly changed the competitive sustainability face. The use of technology and digitalization in business management and all other units has brought a new digital perspective to business. From the beginning of the industrial revolution to Industry 5.0, the last point reached digital transformation plans are applied as a new road map for the future in units such as marketing, accounting, entrepreneurship, and supply chain in management. In this research, digitalization studies in management marketing, accounting, human resources, entrepreneurship, and supply chain management in 2022 were examined in the literature. This research emphasized that digitalization is indispensable in these areas and has significant and beneficial effects in providing positive performance.