Digitalization from vine to wine: Successes and remaining challenges - A review

Abstract

This review examines the successes and remaining challenges of digitalization in the wine industry, from the vineyard to the winery. The article highlights several examples of successful digital applications in the industry, including precision viticulture, data-driven decision-making, and supply chain optimization. However, the review also discusses the challenges associated with implementing digital solutions in the industry, such as the need for interoperability between different systems, data privacy concerns, and the cost of investment. The authors argue that the successful implementation of digital solutions in the wine industry will require a collaborative effort between industry stakeholders and the development of common standards and protocols. The review also examines the potential of emerging digital technologies, such as the Internet of Things (IoT) and blockchain, to further enhance the efficiency and sustainability of the wine industry. However, the authors caution that the adoption of these technologies will depend on their ability to address specific industry challenges and provide real value to stakeholders. Overall, the review concludes that the digitalization of the wine industry offers significant opportunities for increased efficiency, sustainability, and profitability. However, the successful implementation of digital solutions will require a strategic and collaborative approach, as well as ongoing investment in technology and education.