Digitalization for Tourism Resiliency (Case Study: Labuan Bajo)

Abstract

This study aims to identify the strategic implementation for tourism resiliency in Labuan Bajo, especially during and after pandemic. Resiliency in this study will be focusing on resilience as adaptation and transformation which is regarded as a proactive concept of resilience. Labuan Bajo was popular due to its recognition at national and international level. However, during the pandemic, tourism is undeniable as one of sectors getting the worst impact. In this transition time when the restriction has been loosened, strategy to increase tourism productivity is needed the most. This study uses a qualitative approach with thematic analysis by doing interviews with several main tourism stakeholders in Labuan Bajo. This study found that most of the strategy relates to the concept of digitalization in tourism. Hopefully, this research can give suggestion for tourism stakeholders in Labuan bajo Flores, especially from the supply side, as well as for another destinations in Indonesia.