Abstract

This research paper investigates the correlation between the extent of digitalization and business recovery in microenterprises in Colombia one year after the start of the 2019 Coronavirus (COVID-19). The study involved the analysis of 1.600 surveys conducted across various sectors of microenterprises. The findings revealed that, on average, businesses that had embraced a higher degree of digitization demonstrated a more significant rebound in their sales following the constraints imposed by the pandemic.

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