Abstract
The growth of digital TV heralds a seamless convergence of media, telecommunications, and information technology, offering viewers increasingly exciting, informative interactive programming. In countries such as the UK where digital TV services have become extensively available, the ground is prepared for a seamless convergence of media, telecommunications, and information technology interactivity is provided mainly by a combination of local storage (which is now becoming vast) and the Public Switched Telephone Network (PSTN), including mobile access. The industry is also investigating other return channels, such as those using satellites or the terrestrial TV antenna systems. Thus digital TV is a key element in the communications revolution. Where there is rapid growth in the number of homes with digital TV, there is likely to be a more favorable climate for the development of electronic commerce.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
