Abstract
Purpose The research aimed to assess how digital transformation has altered traditional value creation paradigms in companies, identifying new forms of value generated by this transformation. The ultimate goal was to provide strategic recommendations for companies looking to leverage digital transformation for enhanced value creation, emphasizing best practices and innovative approaches to optimize the digital value chain. Research methodology The study focused on analyzing and interpreting various theories and concepts, shedding light on the relationships between digital transformation and new forms of value creation, while highlighting changes in value creation processes. Results The study highlights the crucial role of digital transformation in redefining new forms of value creation and opportunities for innovation and competitiveness. It provides insights into the opportunities and challenges that companies face in this evolving business environment.
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