Digital transformation of the company: classification of approaches to definition and specifics of management

Abstract

The paper analyses approaches to defining a company digital transformation. Its common and distinctive characteristics have been identified and classification of approaches to the definition proposed. The author’s view of digital transformation as a permanent process that requires a complete revision of company policy and aims at digital changes in existing production processes, business models, information and communication channels, and corporate culture have been formulated. It also involves the creation of new digital productions, relationships, products and services to meet the growing needs of consumers and expand the user base. The positive experience of the Crimean digital transformation leaders has been presented. The current features of company digital transformation management have been highlighted depending on the discrete elements and systems of the company, their digital transformation management, and management specific characteristics. As the main specific characteristics of digital transformation management, the following are noted: permanence and unpredictability of management, acceleration of management processes, and ensuring cybersecurity. Additionally, specificity of starting to manage digital transformation before the decision is made to implement it in the company has been noted.