Digital Transformation of Small Greek Companies During the Covid-19 Pandemic

Abstract

To meet changing business and market requirements many businesses opt for digital transformation, a process entailing the integration of digital technologies, such as the Internet of Things, Artificial Intelligence, Virtual Reality, Machine Learning, Cybersecurity, Information systems, Big Data, etc. into all their business practices. Covid-19 pandemic urged companies worldwide to engage in digital transformation for reasons of survival, competitiveness, and adaption to the emerged conditions. The present study investigates the engagement of small Greek companies into digital transformation process during the Covid-19 pandemic. An online questionnaire was used as a research tool and was distributed throughout Greece. The collected data showed that digital transformation is still in its early stages in Greece, although Greek entrepreneurs consider it a key element to make their businesses viable. A future study, with a bigger sample and more research tools, when Covid-19 pandemic ends, might contribute to a better understanding of digital transformation process in Greece under circumstances different than those of a pandemic crisis.