Digital Transformation of Consumer Societies: Opportunities and Perspectives

Abstract

AbstractThe purpose of the research is to determine the main directions and trends of digitalization and digital transformation of the activities of consumer societies. Research methodology—system-creative analysis—a set of principles and methods for finding and substantiating innovative concepts and methods for solving non-standard problems in situations of increased uncertainty. The use of system-creative analysis makes it possible to search for adequate and effective methods, techniques and tools to substantiate fundamentally new models, including in managing the processes of digitalization and digital transformation of the consumer cooperation system. Results: Proposals are formulated to organize and manage the development of digital technology and digital technologies into the practice of modern domestic consumer societies and their unions. Features of application of system-creative approach to research of key issues of organization of process of digital transformation of consumer cooperation in conditions of transition to new information-digital technological method of production and consumption are disclosed. The need for a comprehensive solution of the three main issues of the process of digitalization and digital transformation in consumer societies and their unions is justified: the introduction of digital technology and technologies; developing new forms of organization and management, as well as improving the management of consumer societies and their unions in the new conditions.KeywordsConsumer cooperationConsumer societiesDigitalizationDigital transformationForms of organizationManagementMethodsModelsJEL CodeO3