DIGITAL TRANSFORMATION OF BUSINESS

Abstract

In the conditions of the digital economy, managers face new tasks, and their roles and principles of business management are changing. In particular, they face the question: what technologies and principles of the digital economy must be implemented? The article outlines the main problems of the management organization of the company that arise in the conditions of business digitalization. The paper analyzes international standards and research that are directly related to the organization of the management process in companies.In the course of the study, the main shortcomings associated with the implementation of digital technologies were identified, which include, in addition to possible risks of data security violations, and social issues associated with a possible reduction in the number of personnel. The article notes that all these problems can contribute to the loss of the company's reputation and trust in it.In today's conditions, the digitization of the organization's management processes requires the restructuring of its entire management system and the development of standards necessary for effective management, therefore, the use of existing own experience and knowledge necessary for the profitable operation of the company in the conditions of digitalization of the economy is relevant.