Abstract
Abstract The tourism industry has undergone significant transformation with the rise of digital technologies, particularly online booking systems. E-booking platforms have revolutionised how customers plan and book their travel, offering convenience, cost-efficiency, and the ability to access real-time information through smartphones and other digital devices. These systems not only streamline administrative and operational tasks for businesses but also provide valuable insights by analysing customer data to tailor services and predict trends. This study explores the critical role of e-booking in the digital era of tourism, employing cluster analysis to group countries by their adoption and performance of e-booking services. The findings highlight the growing global reliance on e-booking platforms and their potential to enhance the customer experience and optimise business operations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.