Abstract
The study seeks to address the following research objectives: (1) to reveal how smart tourism ecosystems (STE) can be redefined through a data-driven approach for digital transformation; (2) to assess the impact of data-driven approach on the development of sustainability and innovation. Methodology: The empirical research is based on a case study methodology performed through the technique of qualitative content analysis. The key data-driven strategies and practices implemented through the Project “Smart Tourism” are analyzed. Findings: The findings reveal that data-driven smart tourism ecosystems can create innovation and sustainability based on the activation of a data culture, of different kinds of resources and digital skills and on users’ participation. Originality: The identification of the drivers for the digital redefinition of smart tourism ecosystems can be useful for researchers and managers that should face the acceleration of digitalization processes caused by Covid-19.
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