Abstract
The potential of digitalization, digital transformation and digital technologies is important for environmental, economic and social sustainability in businesses and can be applied in various industries. In this scientific article, main author´s aim is to examine the green digital transformation in a theoretical generalization, then in the context of the European Union and to examine the use of digital technologies in the field of sustainable development in selected companies in the world. We used explanatory general theoretical methods. In the literature review, we defined the main concepts related to digital transformation, mapped the digital transformation in the context of the European Union and highlighted the link between sustainability and digital technologies. Examples of the implementation of sustainable technologies in various companies and compliance with sustainability are found in the results of the work and discussion. At the end of the scientific article, we propose definitions: Green digital transformation is the implementation of digitalization and interaction of green technologies into business processes, activities, products and models, when the company becomes environmentally sustainable. Green technology represents the integration and subsequent use of digital technologies to innovate business processes and are used in the field of sustainable environmental development of the organization.
Highlights
The global pandemic of the coronavirus COVID-19 has confirmed the importance of digitization in the world and many businesses have been forced to digitally transform in order to create their business and enterprise activities
Digital transformation is a process driven by digital technologies and plays an important role in meeting the goals of environmental, economic and social sustainability
If companies interact with digital technologies and use digitalization in the areas of environmental sustainability, the process of green digital transformation occurs in companies and digital technologies are referred to as green, resp. sustainable
Summary
The global pandemic of the coronavirus COVID-19 has confirmed the importance of digitization in the world and many businesses have been forced to digitally transform in order to create their business and enterprise activities. Referred to as Industry 4.0 (Fourth Industrial Revolution) technologies, they are widely used in all areas of society and connect the physical, digital and biological worlds. The paper consists of four main parts. The section describes the literature review consisting of three main parts (overview of definitions in the field of green and digital transformation, the European context and sustainability of digital technologies). The aim of the scientific article is to examine the green digital transformation in a theoretical generalization, in the context of the European Union and to examine the use of digital technologies in the field of sustainable development in selected companies in the world
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