Digital Transformation in Entrepreneurship Education: The Use of a Digital Tool KABADA and Entrepreneurial Intention of Generation Z

Abstract

This paper aims to investigate the impact of using the business planning digital tool KABADA in a study process on entrepreneurial intentions in Generation Z, based on the study conducted in selected Central and Eastern European countries and Southern European countries. The authors developed a literature review on digital transformation and digital tools in entrepreneurship education and their role in increasing entrepreneurial intentions in the context of sustainability. In the empirical part, the authors conducted a quasi-experiment, tested the digital entrepreneurship education tool KABADA among students with the analysis of sequentially obtained statistical data, using descriptive statistics, statistical tests of eight hypotheses, as well as the effect size test. The study reveals a mostly positive effect of the digital tool KABADA on the entrepreneurial intention of Generation Z, thus confirming the effectiveness of digitalization-based entrepreneurial education in promoting entrepreneurial intention. However, this effect is not statistically significant for some components forming intention, as proven by hypothesis testing. The study contributes to the role of the digital transformation of entrepreneurial education and the use of digital tools with built-in artificial intelligence algorithms in improving the effectiveness of education in terms of raising entrepreneurial intentions.