Digital Transformation for Efficient Communication in the Workplace: Analyzing the Flow Coworking Tool

Abstract

Objectives: The coronavirus disease (COVID-19) pandemic has necessitated new ways of conducting business, including hybrid work, which requires the active digital transformation of workplaces. This study examined cases in which the coworking tool Flow was adopted and explained Flow’s characteristics and user experiences. Methods: Flow is a coworking tool developed by Madras Check to improve communication efficiency between workers. This case report was based on interviews and surveys of Flow users. Results: Flow was designed to increase productivity related to tasks and efficient management. According to client interviews, surveys, and our case analysis, Flow appears to achieve its purpose. In a survey of 1,429 respondents, Flow was found to reduce the amount of time spent checking messages via email and messenger applications, and respondents felt that Flow was a user-friendly tool and were willing to recommend Flow to others. Conclusions: The present case report shows how the Flow coworking tool contributed to fostering a digital work environment. Our analysis of the benefits and user experiences of Flow indicates that such coworking tools are necessary for digital transformation so that organizations can create a hybrid work environment, which is the primary work format following the COVID-19 pandemic.