Abstract
Research on digital transformation activities on top managers of businesses has revealed that a most executives believes that they can buy digital technology, apply it across the business, and see the benefits within a few months. In similar studies, it was determined that the rate of cases where digital transformation failed in such businesses reached up to 70%. Therefore, considering the depth and scope of change required for companies to be successful in the digital transformation process, these thoughts and expectations of company executives are unrealistic. In addition, it expresses another misconception that it would be sufficient for the digital transformation process to be carried out only by the information technology managers (CIO) and simply the IT team. In this study, the application challenges and opportunities that arise in the digital transformation process will be explained within the framework of changing company business models, and the factors that determine success and failure will be emphasized based on managerial perspective.
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