Abstract

This paper reflects on the implications of digital transformation for international business (IB) theory and research. We briefly discuss its potential impact and stress that how digitalization affects traditional firms' international strategies remains under-studied. We provide an overview of the papers in this Special Issue which aspire to answer this important question through various angles. Finally, we shed light on avenues for future research, focusing specifically on how the Internet of Things and demand-side innovation in ecosystems offer opportunities to extend internalization theory.

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