Abstract
The article presents issues related to European consumers protection in the context of digital transformation. In this context, the role of digital technologies is described, and more specifically digital platforms, the Internet of Things, Artificial Intelligence and cloud services. The benefits of their application in the everyday life of consumers are explained. At the same time, some of the risks these technologies pose to consumers are revealed. Emphasis is placed on issues related to consumer protection against unfair commercial practices in digital space. The protection tools in this direction are indicated. Special attention is given to EU priorities for comprehensive consumer protection in the context of digital transformation and the challenges of the Digital Decade.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
