Digital Transformation 4.0: A Case Study of L.K. Bennett from Marketing Perspectives

Abstract

Fashion has become the status symbol from last few decades and influencing our lives. Every brand in the fashion industry helps us to attain our own choices. The fashion industry is known for its various brands and their outstanding approaches to fulfil the requirements of market. These available brands are continuously running to improve brand awareness, increase in sales, and expand their profits, for that purpose almost all the brands are implementing their best marketing strategies to capture the market. This marketing plan is providing an efficacious recommendation of marketing strategy for a L.K. Bennett to expand their wings in other countries. The proposal of this marketing plan is based on the analysis of a British affordable brand L.K. Bennett and its marketing environment. In this, marketing plan we are focusing on the brand ‘LK BENNETT’ London which sells women swear. This marketing plan will contribute to the identification of latest marketing trends and most adequate &impactful marketing tools for ‘LK BENNETT’ to achieve the desired results. This brand will execute the developed one-year marketing plan and will make sure the success of presented marketing plan, its strategic performance will be carefully managed and monitored.