Digital tools of strategic management in agrarian business

Abstract

Introduction. The paper examines trends in the definition and application of digital technologies in the system of strategic management of agrarian business entities. Considered the content of digitalization of the economy and its role for the activity of modern agricultural companies of Ukraine. The purpose of the paper is to characterize the state of the current level and determine the potential of using digital tools of strategic management by subjects of the agrarian business environment based on the results of the study of theoretical aspects, methodological justifications and practical foundations of implementation. Results. Digital transformation facilitates significant progress in human analysis and thinking. Thanks to large-scale cloud bases and the calculations carried out on their basis, humanity has the opportunity to create and use innovative technologies based on more reliable, highly intelligent and fast technologies. A significant number of progressive business models have appeared, which provide for differentiated management based on data arrays and artificial intelligence. Machine intelligence technologies ensure the quality of decision-making, increase the efficiency of both internal and external processes of the company, and also improve the customer experience. At the same time, the most important factor of ensuring competitive advantages is achieved - the speed of development. Conclusion. The most promising digitalization tools that will allow to significantly increase the efficiency of management are: automation of financial and investment planning processes, use of programs to ensure users' access to financial data in real time, expansion of operations analytics to speed up the decision-making process, application of large-volume processing technologies data for related business processes. Digitization of the strategic management of an agricultural company allows to change not only the management of its material part of production, but also to transform the contour of regulation and control of activities as a whole, since the ability to obtain valuable information from highly productive digital information exchanges appears.