Abstract

The relevance of this study stems from the gradual development of the global information space, which promotes an effective harmonization of digital markets of countries participating in international relations. An interesting area of study involves examining the development processes of the Internet and social networks, particularly in the context of their use in public administration, as demonstrated by Russia and China, where this area has become a priority in recent years. This study aims to develop a conceptual framework of factors influencing the adoption of social media in the public sector. In addition, this paper attempts to examine the prospects for further organization of this process. The method used was comparative analysis, which affected the systems of countries with different political regimes with variable information policies. Also, the paper disclosed the appropriateness of taking precautions against the activity of internet users, based on Russian and Chinese regulation policies. We obtained results suggesting that social media helps public authorities engage in discussions and broaden the boundaries of the public sphere, engaging people in new formats of digital communications. The data obtained will be of practical value for the representatives of public authorities, educational organizations, and socio-cultural institutions.

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